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Guerrilla Marketing, Music and You

Guerilla Marketing is the use of unconventional marketing

techniques intended to get maximum results from minimal

resources, which let's face it; most indie musicians have

minimal resources. Today, guerrilla marketing is a

non-traditional, low-cost, and highly effective marketing

endeavor, which when used properly can reap many rewards for the

diligent user.

So what can you do to use guerrilla marketing to help further

your music career? The first piece of advice I can give you is

to think outside the box. Don't do what everyone else is doing.

Here area few ideas to get you started:

* Use podcasts to broadcast your music, helping to expose your

music to a lot of people who may have never heard it before.

Make sure that you plug your website and where they can purchase

your products. * Why not go to your local library and see if

they will allow you to do a free concert there in exchange for a

percentage of your sales of product after your show. Libraries

are in dire need of funds. * Another easy and free way to get

your name out there and seen is to write reviews on every

product your own, have used, read or heard. Then post the

reviews on places like amazon.com and barnesandnoble.com. Make

sure to put a small two or three sentence bio at the end of each

review that has the name of any CD projects you have done. You

can't post your URL there; they will delete your bio. When you

post your reviews, put your vanity email address inside your

"real name." While those sites won't allow you to post your URL,

if your URL is part of your "real name," they don't say a word.

Check out amazon.com and look for one of my reviews. This is

what you will see: "Jaci Rae - The Rae of Hope.

raeofhope@jacirae.com." (Don't use a real email address or you

will end up with a lot of spam. That is my website, but the

email address if fake.) Why is this an important step? Because

people will read your reviews and you get your name out there.

Most consumers are Internet savvy and if they are interested in

you, will check you out.

These are just a few ideas. A very important part of the

guerilla marketing process is the business side. In order for

all of the ideas you come up with to benefit you, you have to be

registered with the correct places so that when your hard work

begins to paying off, other people know it as well. Here is a

list of some of the places you must register:

Broadcast Data Systems attn: (find out who is in charge at that

time) Los Angeles 6255 Sunset Blvd., 19th Fl Hollywood, CA 90028

323-817-1506 323-817-1511 http://www.bdsonline.com/

and

SoundScan http://www.soundscan.com/ Retail 914-684-5505

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retail@soundscan.com Venue 914-684-5506 Fax 914-686-1556

venue@soundscan.com

I list more ideas as well as places to register your music that

will be crucial to your music success in, The Indie Guide to

Music, Marketing and Money and its companion The Indie Guide to

Contact Information. There are a lot of Guerrilla Marketing

techniques I am sure you can come up with yourself. If you want

different results and what you have been trying in the past

always turns out the same, then you must do something different!

Guerrilla marketing is what you need to do differently. Go after

your audience with fervor and diligence, but think outside the

box to get the results you desire and the exposure for your

music that you need. Wishing you the greatest of successes! Jaci

Rae - "The Rae of Hope TM" Copyright 2006 Jaci Rae

About the author:

Jaci Rae is the #1 Best Selling author of "Winning Points with

the Woman in Your Life One Touchdown at a Time" ISBN 0974622907

and "The Indie Guide To Music, Marketing and Money" ISBN

978-0-9746229-4-1 as well as the host of the Jaci Rae show. To

hear Jaci's popular show, with some of the top behind the scenes

as well as famous bands go to: www.jacirae.com click on the

weekly show link.